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How To Reach Nearly A Million People With Your Mix Within 2 Hours Of Publishing

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Over at Wunderground, we’re quite a friendly with a DJ & Producer named Doorly. For those of you not familiar with him, check out his facebook page here, he is quite simply an amazing producer and an all round great guy.

Anyway, aside from being a great guy he tends to be a bit weird. I suppose ‘wonky’ is a good word to describe him, and so more and more of his output over the last while has had that wonky feel to it.

Last year, Doorly sent me this hilarious clip below and said that he loved it so much he was gonna make a mix themed around it. I’ll let you enjoy Barry and his madness before I proceed with my story…


I think it’s fair to say we all love Barry, and he can dip his biscuit into my tea any day of the week!

Anyway, Doorly got stuck into his weird Barry’s biscuits themed mix, and even put the feelers out to us looking for any weird YouTube videos or strange sound bytes we loved. Some of the craziness we picked out made it into the mix, but for the most part its all Doorly’s selections in the final mix.

A few weeks later around 1am at night a WeTransfer link popped into my Facebook messanger just as I was in bed going to sleep, and I made the stupid mistake of opening it, downloading it, and pressing play. The fucking thing pulled me straight in and I was stuck with it for 2 hours! Given its eclectic and constantly chopping / changing nature, its not one to be skipped though and so you just have to sit back and enjoy its metalness. Its fair to say I genuinely loved the mix to bits from the first play and must have listened to the 2 hours about thirty or forty times before we actually released it. Thats the kind of bullshit I have to say as I’m involved, but in this case it happens to be true.

And so the next conversation was how do we release it so that it hs maximum impact and gets maximum reach and listenership. Unlike a traditional DJ set, there was close to (40 hours) work gome into this mix so we needed to make sure it got the plays it deserved.


Grid Type Gallery

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A few months ago, we found ridiculously cheap plane tickets for Boston and off we went. It was our first visit to the city and, believe it or not, Stockholm in February was more pleasant than Boston in March. It probably has a lot to do with the fact that we arrived completely unprepared. That I, in my converse and thin jacket, did not end up with pneumonia is honestly not even fair.
It was so cold that I wouldn’t even reach for my camera. I snapped more pictures with my phone than I did with my Canon. We stayed outside the city and ventured out to explore, but all those trips were cut short. Being inside and warm was just so much more appealing.

We mostly just ate. I dragged Lee and our friends across the city and back to get Ethiopian, Mexican, Taiwanese, and Vietnamese. The best ethnic food was the only research I did before going to Boston. I drank tanks of cider after discovering the Downeast variety. This stuff is incredible. They make it right in Boston too!

Brysontiller Let Me Explain

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[dropcap custom_class=”normal”]Short of Blue Ivy storming the stage, showing off her mommy-rivaling toddler pipes, and then spontaneously releasing her debut album, we’ve basically come to the point where Beyoncé can’t outdo herself (and yet, she still does), so this husband-wife tour makes perfect sense.[/dropcap]

Daniel Jackson Shoots Christy Turlington in Calvin Klein for WSJ. Magazine

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[dropcap custom_class=”normal”]Daniel Jackson shot supermodel Christy Turlington and Calvin Klein creative directors Francisco Costa, Italo Zucchelli and Kevin Carrigan for WSJ. Magazine. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.[/dropcap]

[blockquote]”Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it?”[/blockquote]

But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

Image type post

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[dropcap custom_class=”normal”]On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.[/dropcap]

10 Natural Sunscreens

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Once upon a time, before you were born, or maybe not, cheap clothes were just, well—cheap. You bought them in nasty, bare-bones stores, and even though you looked really great—because you are so beautiful that anything looks good on you!—when people asked you where you got that amazing thing, you were inclined to shrug and say vaguely that you couldn’t remember or that it was a gift or some other bad lie.
Now, of course, if you stop the chicest girl in the corridor and inquire as to where she found her perky pleats, her fringed fandangos, she fairly shouts out the 29th-floor windows that she got them in the most plebian shop on the high street, or fished them out of a bottom of a thrift shop bin. Even those among us blessed with a fat purse extol the virtues of mastering the mix, popping a Zara blouse over a Chanel dirndl or marrying a Topshop topper to Céline trousers.

Maybe this is due to the revolution in social media, where everyone can access images of the loftiest fashion shows a minute after they happen, making it easy to copy—oh, scratch that, I mean, create an homage!—to each and every runway look. Or maybe in our increasingly freewheeling democratic society, we are more than ever convinced that it is we ourselves who are the authors of our own signature style. And while it’s nice to have expensive things (I mean, come on, who doesn’t like expensive things?), it’s also wonderful to be able to put thrilling looks together without having to eat cereal for a week or, the way prices seem to be going (have you looked lately?), an entire month.

This season, with wild eclecticism reigning on runways—Victorian goth angels! Chic geek know-it-alls!—it’s easier than ever to animate your fashion fantasies without decimating your paycheck. Above, a panoply of fabulous fall suggestions, and everything is under $200.

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